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Choosing Your Coach


Life Coaching is emerging as a distinct Career Field. To date, there is no professional license available to regulate competency. In short, since coaching is an unregulated field, everyone can hang out a shingle declaring that they are coaches! The professional licensing boards in some states have determined that many coaching activities, particularly those offered as "personal" or "career" coaching, fall under the state statutes regulating mental health practice. Individuals who offer coaching and do not have a professional mental health license are being required, in some cases, to register with those states as "unlicensed mental health practitioners."

In other cases, different measures are being taken to protect consumers through disclosure statements and limits on the services provided by coaches who are not licensed as mental health practitioners. (Activities typically offered as business coaching do not appear to be considered as mental health practice at this time.) You are encouraged to check with your state for the latest update on regulations pertaining to coaching.

As a skill, coaching has long been practiced by some professions (aside from sports) as a technique or method of producing learning and change through motivation, support, and formal knowledge of human behavior. Business managers, consultants, mentors, mental health professionals, and educators are well known as key professionals whose academic training and experience is applicable to the skill of coaching. The two main types of Life Coaching are Personal and Business/Executive/corporate; however, there are numerous subcategories.

Personal Coaching
Teachers: Certified Teachers have an excellent academic background and experience to prepare them for coaching. As motivational and learning experts with an emphasis on behavior objectives, teachers also are academically trained in human development and behavior. Educators can adapt their professional skills to coaching, and may add coach training and mental health education.

Mental Health Professionals: The Mental Health profession (Licensed Marital & Family Therapists, Professional Counselors, Social Workers, and Psychologists) has been dealing with the issues of change and personal development for nearly a hundred years. The core coaching competencies/masteries of ethical professional behavior, a supportive relationship, effective communication, and behavioral objectives represent only a portion of the core competencies required for the Mental Health profession. In addition to ongoing mastery of the core competencies of coaching, the mental health field includes competency in psychology, sociology, group dynamics, cognition, motivational theory, human development, evaluation, assessment, and other academic and experiential areas.

Coaching is only one of the many therapeutic modalities of mental health. Consequently, many mental health professionals routinely engage in coaching, while others may offer coaching as a distinct service or transition a mental health practice exclusively into coaching. In addition to the ongoing required professional continuing education, mental health professionals who coach may also elect to complete additional training specific to coaching.

Business/Executive/Corporate Coaching
Business Coaching is not new. Top executives and corporations have long utilized support and counsel from psychologists and consultants. Business Managers and Consultants have provided mentoring functions and can use a coaching style to convey business principles and expertise. Additionally, academic degree programs in business, including the M.B.A., are also relevant professional degrees which can provide an almost seamless transition to a Business/Executive/Corporate coaching career.

Once again, a number of individuals may also complete one or several training courses specifically related to coaching, mental health education, or other relevant classes in addition to their coaching qualifications/credentials from their business education programs and experience.

Coach Training Programs
There are individuals who aspire to become coaches but their education, background, and experience are unrelated to Coaching. Numerous coach specific training programs, generally requiring 6 months to 2 years and costing thousands of dollars on average to complete, are available to provide a non-academic certificate in coaching to help these individuals gain coaching skills and get started in the field. A select few offer the added value of earning academic credit for similar or lower tuition. Click on www.HireCoach.org to see training offered by HireCoach.

As indicated, skilled and qualified coaching professionals from business, education, mental health, and other professions may elect to add a coaching certificate, while others take selected coaching courses of interest as a supplement along with other relevant professional continuing education classes available through their respective disciplines.

A coaching certificate or certification is an optional process that is not regulated by state statute or any professional board at this time. Check for the current status of coaching certificates/certification in your state.

At HireCoach
At HireCoach we offer what few coaching organizations can: Expertise in business and personal coaching under one umbrella. Both Darrel Hollinger, M.Ed., M.B.A., and Patt Hollinger Pickett, L.M.F.T., Ph.D., are committed to practicing coaching only within the scopes of their respective expertise. Expect the coach you choose to demonstrate the same. Patt and Darrel are also Certified Professional Coaches and beginning in the summer of 2007, will present a coach training workshop.

We further believe that optimum coaching benefits will be obtained with a coach who has both an advanced academic degree in a field relevant to coaching and a lengthy track record of experience coaching clients toward goals in your targeted domain, business or personal. These credentials document the broad knowledge base and skills critical for effective coaching.

So How Do I Select a Coach?

  1.  Decide if you are seeking Personal , Business, Executive/Corporate or a combination of coaching.

  2.  Find out for how many years and the number of clients the coach has helped to get motivated, learn, take action and improve in your selected goal area(s).

  3.  Contact the professional/business licensing boards in your state for information about the status of coaching regulation and mental health practice.

  4.  Learn what formal academic degree(s)/professional license(s) and professional certificate (s) she/he has earned and how they are related to coaching and state requirements.

  5.  Determine if the coach is a member of a coaching association and is guided by a professional set of ethics.

  6.  Find out whether he/she has completed coaching courses, a coaching certificate, or other relevant professional continuing education classes.

  7.  Interview the 2 or 3 most suited coaches by phone or in person to get a true feel for how you "fit." Or, take advantage of the "free" session some coaches may offer.

  8.  Ask if the coach maintains professional liability insurance.

  9.  And finally, if you consider cost as a factor, compare fees with education, credentials, and experience to get the best return on your investment.

10.  Assess all of the above nine factors to determine who is most qualified to coach you.